Privacy Policy

1. Introduction

Welcome to Relevant+, INC ("Company", "we", "our", "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website relevant.plus, use our services, or engage with us in other ways. It also outlines your rights regarding your personal data and how you can exercise them.

You consent to the practices described in this Privacy Policy by accessing or using our services.
If you do not agree with the terms, please do not access the website or use our services.

2. Information We Collect

We collect both personal and non-personal information in the following categories:

A. Personal Information You Provide Voluntarily

• Full name
• Email address
• Job title
• Company name
• Mailing address
• Phone number

Collected through:

• Website lead capture forms
• Event registration pages
• Newsletter sign-ups
• Surveys, promotions
• Direct communication with our team

B. Non-Personal and Technical Information (Automatically Collected)

• IP address
• Browser type and version
• Operating system
• Device type
• Referring website
• Pages viewed, clickstream data, and time spent on pages
• Dates and times of visits

Collected via:

• Cookies
• Tracking pixels
• Analytics tools (e.g., Google Analytics, Meta Pixel)

C. Engagement and Interaction Data

• Email open rates
• Click-through behavior
• Ad interactions
• Downloaded resources
• Social media engagement and referral data

Collected through:

• HubSpot
• Email campaign tracking
• Social media and ad platforms
  
  

This information helps us understand how users interact with our website and improve our Services.

3. How We Use Your Information

We use the information we collect for various purposes, including:

A. Marketing and Communications

• To distribute newsletters, campaign recaps, case studies, and event invitations
• To personalize content based on preferences and past engagement

B. Sales Enablement

• To prioritize outreach and assess lead quality based on interaction
• To follow up with timely and relevant information

C. Campaign Performance and Optimization

• To understand engagement trends and improve targeting
• To optimize messaging and creative performance

D. Internal Reporting and Insights

• To generate anonymized reports for internal review
• To make strategic marketing and business decisions

E. Operational and Transactional Purposes

• To provide services and process transactions
• To manage accounts and customer support interactions
• To send confirmations, invoices, and important updates

4. Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information with:

• Service Providers: Third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, customer service, and marketing assistance.
• Business Transfers: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas).
• Protection of Rights: To enforce our terms and conditions, protect our rights, privacy, safety, or property, and/or that of you or others.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. They help us:

• Remember your preferences and settings
• Understand and save your preferences for future visits.
• Compile aggregate data about site traffic and interactions
• Provide targeted advertising

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some parts of our website may not function properly.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or disclosure. These measures include:

• Secure server environments
• Encryption of sensitive data during transmission
• Regular security assessments and updates
• Access controls and authentication procedures

Despite our efforts, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee absolute security. 

7. Your Data Protection Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: You have the right to request copies of your personal data.
• Rectification: You have the right to request correction of any information you believe is inaccurate or incomplete.
• Erasure: You have the right to request that we erase your personal data, under certain
• conditions.
• Restrict Processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Object to Processing: You have the right to object to our processing of your personal data, under certain conditions.
• Data Portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.

8. Information from Minors

We do not knowingly collect data from or market to children under the age of 13 in compliance with the Children’s Online Privacy Protection Act (COPPA).

Relevant+ Inc. takes the privacy of children seriously. Our Services are not intended for or directed at children under the age of 13. We do not knowingly collect, solicit, or maintain personal information from anyone under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13 without verified parental consent, we will promptly delete that data from our systems.

If you are a parent or guardian and believe that your child has provided personal information to us without your consent, please contact us immediately at privacy@relevant.plus so we can take appropriate action.

9. What Are Your Privacy Rights?

You have rights under applicable data protection laws, including the right to access, correct, delete, and restrict the use of your personal data.

Depending on your jurisdiction, your rights regarding your personal information may include, but are not limited to:

• Right to Access: You may request a copy of the personal data we hold about you.
• Right to Rectification: You have the right to correct or update any inaccurate or incomplete data.
• Right to Erasure (Right to be Forgotten): You may request the deletion of your data, subject to legal and contractual obligations.
• Right to Object: You may object to the processing of your personal information in certain circumstances, such as for direct marketing.
• Right to Data Portability: You can request a structured, commonly used, and machine-readable copy of your data and, where feasible, request its transfer to another data controller.
• Right to Withdraw Consent: If we rely on your consent to process your personal data, you have the right to withdraw it at any time without affecting the lawfulness of the processing before withdrawal.

To exercise any of these rights, please email privacy@relevant.plus with the subject line “Privacy Rights Request.” We may require additional verification steps to confirm your identity before processing your request.

10. DO-NOT-TRACK (DNT) Signals

We do not currently respond to browser-based Do-Not-Track signals.

Some browsers include a “Do-Not-Track” (DNT) setting that signals to websites and online services that you do not wish to be tracked. Because there is no common industry standard for DNT signal recognition, Relevant+ Inc. does not currently respond to DNT signals. As standards evolve, we will update our approach and reflect any changes in this privacy policy.

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11. California Residents- Your Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

If you reside in California, you have the following rights:

• Right to Know: You can request to know what categories of personal information we collect, use, disclose, and sell about you.
• Right to Delete: You can request the deletion of personal data we have collected about you, subject to certain exceptions.
• Right to Opt-Out: You may opt out of the sale or sharing of your personal data with third parties (note: Relevant+ Inc. does not sell personal data).
• Right to Correct: You can request correction of inaccurate personal data maintained about you.
• Right to Limit Use and Disclosure of Sensitive Personal Information: You can request that we limit the use of your sensitive personal information to what is necessary to perform our services or provide goods.

We do not discriminate against individuals for exercising any of their CCPA/CPRA rights. You may submit a request via email at privacy@relevant.plus. We will verify your identity before processing your request and respond within the timeframe required by law.

12. Where We Collect Information

A. Website

• Forms, tracking tools (HubSpot, Google Analytics, Meta Pixel)
• Behavioral and technical data from visits

B. Email Campaigns

• HubSpot email analytics (opens, clicks, engagement)
• Preferences used for segmentation and A/B testing

C. Social Media & Ads

• Ad platform metrics (engagement, conversion rates)
• Tracking pixels for retargeting and behavior analysis

13. Updates to This Privacy Policy

We will update this policy when necessary to reflect changes in applicable laws, our data practices, or our services.

Relevant+ Inc. reserves the right to modify or update this privacy policy anytime. Updates will be posted on this page with a revised “Last Updated” date. If the changes are significant, we may also notify you via email or through a notice on our homepage.

We encourage you to review this policy regularly to stay informed about how we are protecting your information.

Contact Us. If you have any questions or concerns about this Privacy Policy or your data, please email us at: privacy@relevant.plus